Search Engine Optimisation (SEO) is a set of methods aimed at improving the ranking of a website in search engine listings.
It is a long way from being an exact science and results do not happen overnight. Most SEO activities require patience, perseverance and a thick skin.
Planning for SEO
Behind every website marketing strategy is some serious planning. We conduct a full competitor, customer and company analysis before implementing any SEO activities to ensure that the correct tactics are selected for your business. We also analyse any web usage statistics that you may have and implement click tracking technology to get a feel for what users are doing on your site.
SEO encompasses the writing of keyphrase dense copy, META data optimisation, online PR and reputation building. This work is further assisted by looking at the structure of your site and optimising it for keyphrase visibility (including page titles, images, links, content and URLs).
No tricks, no secrets. Just good, solid, time tested techniques and best practices to get your website ranking at the top of search engines. It takes time, testing and patience, but we have helped many of our clients increase their website visitors using these techniques.
We can tweak a single web page to dramatically improve search engine ranking for that page’s target search term.
Links from other websites count as votes for your content, and as such, a methodical and selective link building strategy is key to search engine success.
News increases your content base substantially and keeps Google coming back for more.
Google Adwords and other pay-per-click marketing can draw instant business to your site. It’s completely targeted, and completely trackable.
Contact us to see what we can do to improve your Google ranking and drive traffic to your website.
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