We recently launched the new website for Wilton Carpets, designed to reflect its stature as one of the most design-focused carpet manufacturers in the UK.
The website gives designers, contractors and specifiers a fascinating insight into the company, displaying their full commercial carpet portfolio, including Ready to Go, Flexiweave and FastTrack collections, as well as bespoke services and new tufted collections.
Visitors to the site can search for any FastTrack design quickly and easily, thanks to an easy to use Design Search facility which recognises styles, patterns and types. The Gallery pages provide inspiration, featuring fabulous images of contemporary and traditional projects.
A news section keeps users up-to-date with the latest installations, events and products. Users can also sign up to have this information delivered straight to their inbox.
The highlight of the website is the clear and easy to use product catalogue, which is designed to make navigation simple even for inexperienced carpet hunters. Suna Jones, marketing manager of Wilton Carpets explains:
We have spent a considerable amount of time in making sure the website and the way products are catalogued are simple to navigate, as finding what you want from hundreds of designs and colour combinations can be a daunting experience. As insiders, it is all too easy to forget that others are less knowledgeable about our portfolio, but we hope that users will discover that finding just the right design and product is easy with our website. This new website will act as a showcase for our carpet design expertise and manufacturing capabilities, and it also reflects our understanding of the importance of a strong internet presence in communicating our message across the world.
Designs being considered for particular projects can be saved in a Favourites folder, with all details retained with a unique user login and password for future reference. Wilton Carpets are able to use this information to improve their customer understanding and easily determine which designs are most popular based on number of downloads and samples requested.
Europa Studio were responsible for the new branding and logo design, website and email marketing campaigns.