What to Write on your Blog and Why

Maintaining a ‘blog’ or news section on your website is a great way of updating customers about news, views and events from your business or industry. Not to mention it’s very search engine friendly and will keep your website well ranked (and therefore found) in Google and other search engines.

If you have a five page site and no blog, then you have five chances to rank in search engines. If you have a five page site and a blog with hundreds of posts, you have hundreds of chances to rank. A recent survey suggests that companies who blog receive 97% more inbound links than those who don’t. Inbound links are important because they signal authority to search engines, thus increasing your chances of getting found in those search engines. Read more

SEO Checklist

There are over 100 SEO factors used by search engines to rank pages in search results. Here is a checklist of some of the most popularly cited factors. Please be aware that these rules are ever-changing. What may help you today may hurt you tomorrow!

For information on how to drive more traffic to your website through Google and other search engines, contact us.

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What is Search Engine Optimisation?

It doesn’t matter how good your site looks if people can’t find it. Once you’re website is designed and online, you can then begin promoting it through methods that are appropriate to your budget.

Search Engine Optimisation (SEO) is a set of methods aimed at improving the ranking of a website in search engine listings.

It is light years away from an exact science and results do not happen overnight (despite those promising a “top ten” placement). There are, after all, only ten spots on the first page of any search engine result. That’s heavy-duty competition. One thing that everybody tends to agree on is that it requires patience, perseverance and a thick skin.

There’s evidence that illustrates Google gives new sites a “bump” in indexing (followed up fairly quickly by a settling down to a “natural” position). There’s evidence that older sites get a premium “bump” simply on the merits of being around for a longer period of time. Google uses a multitude of data centres (results may vary in a Google search depending on which data centre you connect to) and their index is constantly in a state of flux (check the total search results on any given Google search – they vary from time to time, sometimes wildly). Accordingly, half of your SEO activities will be a waiting game. If you don’t immediately get the desired results, changing your site in a fire-fighting fashion could actually hamper you, especially as you’re not always going to be sure what fire you are fighting. However, as part of an overall marketing campaign, SEO will lead to more visitors, more targeted inquires and more than likely, some new clients. And that’s what it’s all about.

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