What to Write on your Blog and Why

Maintaining a ‘blog’ or news section on your website is a great way of updating customers about news, views and events from your business or industry. Not to mention it’s very search engine friendly and will keep your website well ranked (and therefore found) in Google and other search engines.

If you have a five page site and no blog, then you have five chances to rank in search engines. If you have a five page site and a blog with hundreds of posts, you have hundreds of chances to rank. A recent survey suggests that companies who blog receive 97% more inbound links than those who don’t. Inbound links are important because they signal authority to search engines, thus increasing your chances of getting found in those search engines. Read more

Using Facebook For Business

In 2010, a website doesn’t have to be the only place people can find you online. Social media sites such as Twitter, LinkedIn, and of course Facebook give you many other opportunities to present your business or your brand.

These won’t be suitable for everyone, but if you can find your audience there, then perhaps you should be there too. Promoting your site is just as important as building it.

If you are creating a Facebook group from a business perspective, it is important to understand the purpose of the group.

Facebook groups work similar to blogs and forums in that you can use them to communicate with members in the community as well help increase awareness of products, news and services in your organisation or industry. Read more

Promoting Your Website Offline

Put Your Web Address On Everything

A fundamental method of offline site promotion is to ensure you put your website address onto every scrap of paper, every client CD, every invoice, contract, envelope, brochure and advertisement. The more eyes that view your web address, the more likely you can harvest visitors through passive advertising.

Partake In Forums

Forums are an excellent source of information, opinions and assistance when it comes to information. They’re also a great place to advertise your site. While most forums forbid blatant self-promotion (which keeps the forums interesting) most are not opposed to active URLS in your signature line. This gets your web address out there, and also helps develop search engine relevancy.

Blogs

Google and other search engines love Blogs. The content is fresh, very relevant and various linking mechanisms (RSS for example) are great for SEO. One warning – a Blog is very time consuming, and is only effective if constantly updated. Also, news Blogs tend to get much more traffic than niche Blogs – so be realistic in your efforts.

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