Content Management
Why not control costs and overcome delays by having access to adding and editing content on your own site?
Businesses of all sizes have a need to manage their own content on their websites. Whether it’s simply a matter of changing text, links and images, or of managing the content in a database or e-commerce solution, we put the control in your hands through powerful administrative tools.
The major search engines (especially Google) not only rank pages upon relevant content, but by fresh content as well. Even after a website has been optimised, the rankings will increase to a certain level and then not go much higher. To get to the top and stay there, your site should deliver fresh, relevant content on a regular basis. Depending upon the nature of your business, your competition, and targeted keyphrases, the rate at which you should add content to your site can vary from monthly to daily.The delivery of fresh content to your site, in a form that is readable by search engines requires a dynamic, database driven content management system.
The most cost effective way to achieve this is through the use of a weblog that sits on your server and resides under your domain name. Updating the weblog with rich articles or commentary, broadcasting this information to the internet, and allowing users to post comments, achieves the following:
1) Increases the number of inbound links to your website
2) Increases the frequency at which major search engines will spider or crawl your site
3) Increases interactivity for the web user
4) Improves your search engine ranking
Contact us for more information.