Website hosting plays a hidden role in any site’s search engine optimisation work. Choosing a bad hosting provider can affect your site’s search engine ranking.
There are a lot of web hosting providers who offer cheap website hosting to attract customers, but it is important to be aware of certain factors which affect SEO.
These are some tips for choosing an SEO friendly web hosting services.
Unique IP Address: Some website hosting providers host multiple domains on the same IP address, which is not SEO friendly. Search engines may take it as spamming and can blacklist the server.
Choose a Local Data Centre: If you are targeting a particular location for your online business promotion then you should make sure you choose a web hosting company that have a data centre in that country. Search engines give more priority to the local hosted website than the hosting provided from any other country in the results based on local search engine results.
Choose a Server with SEO Friendly Settings: Your web hosting should have the facility for redirecting such as mod_rewrite, mod_alias, 301 redirect, 302 redirect, custom 404 page errors and more.
For more advice on hosting your website, contact us.
According to statistics, as of June 2008 there are over 103 million websites on the World Wide Web. With this kind of competition, you might think you need a miracle to be found in search engines. In fact, it just requires some hard work, time and some realistic expectations.
Which Search Engines Do I Need?
The first step to getting your website found is to submit it to the major search engines. Only three sites – Google, Yahoo!, and MSN – generate the results seen on all primary search engines. According to research, Google is responsible for nearly 50% of all searches, Yahoo 24% and MSN 10%.
With its dominance of the search engine landscape, Google makes its own rules for ranking sites in search results and changes them often. Some changes result from its own continuing research or from competitive pressures. Google also shakes things up to prevent large, well funded companies from dominating results permanently or to counteract the dynamic of people gaming the system to enhance search engine results.
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In a nutshell, when someone searches on Google for something you offer, as long as you’ve used the right keywords in your campaign, your ad can appear next to the search results.
Millions of people use Google every day, and AdWords is a great way to tap into this potential customer base. And you only pay when someone clicks your ad.
AdWords is easy to use; you don’t have to be an IT expert and it only takes 15 minutes to register and set up your account.
Creating an AdWords Starter Edition Account
If you’re new to online advertising, AdWords Starter Edition is the easiest way to set up an account and get your ads running. You can graduate to the more powerful Standard Edition at any time.
Here’s how to create an AdWords Starter Edition account and begin running text ads.
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