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	<title>Europa Studio - Bournemouth Website Design &#187; Website Marketing</title>
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		<title>What to Write on your Blog and Why</title>
		<link>http://www.europastudio.co.uk/2010/08/what-to-write-on-your-blog-and-why/</link>
		<comments>http://www.europastudio.co.uk/2010/08/what-to-write-on-your-blog-and-why/#comments</comments>
		<pubDate>Mon, 02 Aug 2010 21:02:27 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[Website Design]]></category>
		<category><![CDATA[Website Marketing]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[search engine optimisation]]></category>
		<category><![CDATA[seo]]></category>
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		<guid isPermaLink="false">http://www.europastudio.co.uk/?p=984</guid>
		<description><![CDATA[Maintaining a &#8216;blog&#8217; or news section on your website is a great way of updating customers about news, views and events from your business or industry. Not to mention it&#8217;s very search engine friendly and will keep your website well ranked (and therefore found) in Google and other search  engines. If you have a five page [...]]]></description>
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		<title>Using Facebook For Business</title>
		<link>http://www.europastudio.co.uk/2010/07/using-facebook-for-business/</link>
		<comments>http://www.europastudio.co.uk/2010/07/using-facebook-for-business/#comments</comments>
		<pubDate>Thu, 29 Jul 2010 13:55:48 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Website Marketing]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[facebook]]></category>

		<guid isPermaLink="false">http://www.europastudio.co.uk/?p=646</guid>
		<description><![CDATA[In 2010, a website doesn&#8217;t have to be the only place people can find you online. Social media sites such as Twitter, LinkedIn, and of course Facebook give you many other opportunities to present your business or your brand. These won&#8217;t be suitable for everyone, but if you can find your audience there, then perhaps [...]]]></description>
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		<title>The Importance of Branding</title>
		<link>http://www.europastudio.co.uk/2010/07/the-importance-of-branding/</link>
		<comments>http://www.europastudio.co.uk/2010/07/the-importance-of-branding/#comments</comments>
		<pubDate>Sun, 04 Jul 2010 23:04:02 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Website Design]]></category>
		<category><![CDATA[Website Marketing]]></category>
		<category><![CDATA[branding]]></category>

		<guid isPermaLink="false">http://www.europastudio.co.uk/?p=649</guid>
		<description><![CDATA[Brands are a big business today because they make selling easier in person and online. People prefer to buy from companies they feel they know and can trust, and brands put forth that assurance. Many people think that the logo is the brand. In fact, the logo is just one representation of the brand. Your [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Designing Your Way Out of a Downturn</title>
		<link>http://www.europastudio.co.uk/2010/01/designing-your-way-out-of-a-downturn/</link>
		<comments>http://www.europastudio.co.uk/2010/01/designing-your-way-out-of-a-downturn/#comments</comments>
		<pubDate>Sun, 24 Jan 2010 19:08:48 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Website Design]]></category>
		<category><![CDATA[Website Marketing]]></category>

		<guid isPermaLink="false">http://www.europastudio.co.uk/?p=292</guid>
		<description><![CDATA[2009 was certainly a challenging year for most businesses as the global economic slowdown took hold. When times are tough and revenues are falling there is a temptation for businesses to cut &#8216;discretionary&#8217; budgets &#8211; money allocated to activities such as design. However design is a powerful tool in a downturn. During hard times investment [...]]]></description>
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		<title>The Benefits of a Professionally Designed Website</title>
		<link>http://www.europastudio.co.uk/2008/07/the-benefits-of-a-professionally-designed-website/</link>
		<comments>http://www.europastudio.co.uk/2008/07/the-benefits-of-a-professionally-designed-website/#comments</comments>
		<pubDate>Fri, 11 Jul 2008 02:24:30 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[Usability]]></category>
		<category><![CDATA[Website Accessibility]]></category>
		<category><![CDATA[Website Design]]></category>
		<category><![CDATA[Website Marketing]]></category>

		<guid isPermaLink="false">http://www.europastudio.co.uk/?p=80</guid>
		<description><![CDATA[My cousin/nephew/brother/neighbour&#8217;s dog is a web designer &#8211; why do I need you? Although it plays a big part, effective web design isn&#8217;t just about the aesthetics &#8211; it&#8217;s also about the code behind the website. Your website may look professional, but how does it perform within search engine results? Whereas well written, standards-compliant code [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<title>What is RSS?</title>
		<link>http://www.europastudio.co.uk/2008/07/what-is-rss/</link>
		<comments>http://www.europastudio.co.uk/2008/07/what-is-rss/#comments</comments>
		<pubDate>Tue, 01 Jul 2008 01:56:13 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[Website Design]]></category>
		<category><![CDATA[Website Marketing]]></category>
		<category><![CDATA[outlook]]></category>
		<category><![CDATA[really simple syndication]]></category>
		<category><![CDATA[rss]]></category>
		<category><![CDATA[web feed]]></category>
		<category><![CDATA[wordpress]]></category>

		<guid isPermaLink="false">http://www.europastudio.co.uk/?p=58</guid>
		<description><![CDATA[RSS, or &#8216;Really Simple Syndication&#8217;, is a way of broadcasting/syndicating your website content to all interested parties. In other words, a way to notify people that there is new information on a website. It is a rapidly growing technology which hundreds of thousands of weblogs, news-related sites and other online publishers use every day to [...]]]></description>
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		<title>Why Do I Need a Website?</title>
		<link>http://www.europastudio.co.uk/2008/06/why-do-i-need-a-website/</link>
		<comments>http://www.europastudio.co.uk/2008/06/why-do-i-need-a-website/#comments</comments>
		<pubDate>Wed, 18 Jun 2008 11:58:53 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Website Design]]></category>
		<category><![CDATA[Website Marketing]]></category>
		<category><![CDATA[hosting]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://www.europastudio.co.uk/?p=65</guid>
		<description><![CDATA[(and other frequently asked questions) Making a decision about investing in a website usually involves many new questions: How does website hosting work? How are changes made to the website? How much will the website cost? Having answers to these questions makes it easier to decide what kind of website your business really needs. Can&#8217;t [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Promoting Your Website Offline</title>
		<link>http://www.europastudio.co.uk/2008/06/promoting-your-website-offline/</link>
		<comments>http://www.europastudio.co.uk/2008/06/promoting-your-website-offline/#comments</comments>
		<pubDate>Wed, 18 Jun 2008 11:04:33 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Website Marketing]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[pay per click]]></category>

		<guid isPermaLink="false">http://www.europastudio.co.uk/?p=64</guid>
		<description><![CDATA[Put Your Web Address On Everything A fundamental method of offline site promotion is to ensure you put your website address onto every scrap of paper, every client CD, every invoice, contract, envelope, brochure and advertisement. The more eyes that view your web address, the more likely you can harvest visitors through passive advertising. Partake [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>What are Google AdWords?</title>
		<link>http://www.europastudio.co.uk/2008/06/what-are-google-adwords/</link>
		<comments>http://www.europastudio.co.uk/2008/06/what-are-google-adwords/#comments</comments>
		<pubDate>Tue, 10 Jun 2008 02:21:20 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Website Marketing]]></category>
		<category><![CDATA[google adwords]]></category>

		<guid isPermaLink="false">http://www.europastudio.co.uk/?p=45</guid>
		<description><![CDATA[In a nutshell, when someone searches on Google for something you offer, as long as you&#8217;ve used the right keywords in your campaign, your ad can appear next to the search results. Millions of people use Google every day, and AdWords is a great way to tap into this potential customer base. And you only [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Pay Per Click (PPC) Advertising</title>
		<link>http://www.europastudio.co.uk/2008/01/pay-per-click-ppc/</link>
		<comments>http://www.europastudio.co.uk/2008/01/pay-per-click-ppc/#comments</comments>
		<pubDate>Mon, 28 Jan 2008 11:55:01 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Website Marketing]]></category>
		<category><![CDATA[advertising my website]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[google adwords]]></category>
		<category><![CDATA[pay per click]]></category>
		<category><![CDATA[ppc]]></category>

		<guid isPermaLink="false">http://www.europastudio.co.uk/2008/01/28/pay-per-click-ppc/</guid>
		<description><![CDATA[Pay per click (PPC) is an advertising model used on search engines such as Google, where advertisers only pay when a user actually clicks on an ad to visit the advertiser&#8217;s website. Advertisers specify the words that should trigger their ads and the maximum amount they are willing to pay per click. When a user [...]]]></description>
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