Custom Facebook Page Design

As the largest social networking service and most visited website in the world, Facebook is the perfect place for your business to connect with the people who really matter – your customers.

With over 800 million active users, It’s no surprise that instead of posting their website address on advertisements, companies are now asking their followers to join them on Facebook. But when they arrive at your page, what do they see?

Research conducted shows that Facebook Pages with customised welcome tabs grow 38% faster than those without.

Facebook Pages allow businesses the ability to create a customisable presence on Facebook. Many brands have seized the opportunity to design a much more compelling and fully branded page, giving customers the opportunity to interact and immerse themselves in the brand.

We design and build bespoke company Facebook Pages to ensure your presence on Facebook fully represents your brand and makes you stand out from the crowd. If you have an idea in mind, we can produce it. Read more

Managing Project Creep

Project creep, as defined by Wikipedia, is:

“A problem in project management where the initial objectives of the project are jeopardized by a gradual increase in overall objectives as the project progresses. The need to achieve the new objectives can overwhelm the capacity of the resources allocated to the project resulting in the project missing deadlines, budgets or failing completely.”

In terms of web development, it’s the addition of features/tasks to a website, after the budget and specifications have been approved. Even small changes can add up to a substantial time allotment by the time a project is finished. This is work that is basically done “for free”, because the changes were outside of the budget created in the first place.

Even if you believe that customer service is more important than billing for these small items, it is still important for all parties to understand that time is still time. Every minute spent making changes is a minute not used to complete the project. Read more

What to Write on your Blog and Why

Maintaining a ‘blog’ or news section on your website is a great way of updating customers about news, views and events from your business or industry. Not to mention it’s very search engine friendly and will keep your website well ranked (and therefore found) in Google and other search engines.

If you have a five page site and no blog, then you have five chances to rank in search engines. If you have a five page site and a blog with hundreds of posts, you have hundreds of chances to rank. A recent survey suggests that companies who blog receive 97% more inbound links than those who don’t. Inbound links are important because they signal authority to search engines, thus increasing your chances of getting found in those search engines. Read more