What to Write on your Blog and Why

Maintaining a ‘blog’ or news section on your website is a great way of updating customers about news, views and events from your business or industry. Not to mention it’s very search engine friendly and will keep your website well ranked (and therefore found) in Google and other search engines.

If you have a five page site and no blog, then you have five chances to rank in search engines. If you have a five page site and a blog with hundreds of posts, you have hundreds of chances to rank. A recent survey suggests that companies who blog receive 97% more inbound links than those who don’t. Inbound links are important because they signal authority to search engines, thus increasing your chances of getting found in those search engines. Read more

Designing With Web Standards

Web standards are a set of best practices for building websites.

Just like there are standards for building solid, long-lasting houses, there are standards for building websites so they are more stable and viable for the future.

A site built with web standards is a sound investment and will add value to a business, increasing its longevity and sustainability.

Standards-based sites are faster and more search engine friendly. They also are more scaleable, more accessible to those with disabilities and render more consistently across browsers. Read more

SEO Checklist

There are over 100 SEO factors used by search engines to rank pages in search results. Here is a checklist of some of the most popularly cited factors. Please be aware that these rules are ever-changing. What may help you today may hurt you tomorrow!

For information on how to drive more traffic to your website through Google and other search engines, contact us.

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