On 22 May, Google announced that it had published the latest update of its search algorithm. Codenamed ‘Penguin 2.0’, this is not just another update to how Google reviews and ranks your website. It is a major change to how websites are ranked altogether.
The update is aimed at decreasing search engine rankings of websites that violate Google’s Webmaster Guidelines by using now declared black-hat SEO techniques, such as keyword stuffing, cloaking, participating in link schemes, deliberate creation of duplicate content, and others.
The ‘Penguin’ update looks at the links that point to your website, their quality and their authority. Poor quality, ‘spammy’ links are being heavily penalised.
The quality of the links that point to your website isn’t something many companies pay much attention to. However, the ‘Penguin’ update and the first version that was released last year, can have a significant impact on your website’s rank.
For more information about search engines and how your website is ranked by Google, visit our contact page to get in touch.