Using Facebook For Business

In 2010, a website doesn’t have to be the only place people can find you online. Social media sites such as Twitter, LinkedIn, and of course Facebook give you many other opportunities to present your business or your brand.

These won’t be suitable for everyone, but if you can find your audience there, then perhaps you should be there too. Promoting your site is just as important as building it.

If you are creating a Facebook group from a business perspective, it is important to understand the purpose of the group.

Facebook groups work similar to blogs and forums in that you can use them to communicate with members in the community as well help increase awareness of products, news and services in your organisation or industry. Read more

Designing With Web Standards

Web standards are a set of best practices for building websites.

Just like there are standards for building solid, long-lasting houses, there are standards for building websites so they are more stable and viable for the future.

A site built with web standards is a sound investment and will add value to a business, increasing its longevity and sustainability.

Standards-based sites are faster and more search engine friendly. They also are more scaleable, more accessible to those with disabilities and render more consistently across browsers. Read more

The Importance of Branding

Brands are a big business today because they make selling easier in person and online. People prefer to buy from companies they feel they know and can trust, and brands put forth that assurance.

Many people think that the logo is the brand. In fact, the logo is just one representation of the brand. Your brand isn’t how you look or what you say or even what you sell. Your brand is what people believe you stand for.

When people are aware of your brand, they’re aware of the positive characteristics you stand for. Long before they get ready to make a purchase, they feel they know who you are and what unique value they can count on you to deliver. As a result, when it comes time to make a sale, brand owners can concentrate on the wants and needs of the consumer rather than take up valuable consumer time trying to explain themselves and their unique attributes. Read more