The Problem With Outdated Web Browsers

Have you ever come across a site on the Internet that didn’t quite look right? Perhaps there were random borders and line breaks, gaps, things not lining up, etc. The chances are you may be using an outdated web browser which doesn’t support current web technology.

What is a Web Browser?

A web browser is the software which you use to look at web pages. You are using a web browser right now to look at this page! There are lots of different web browsers, but the two most popular ones are Microsoft Internet Explorer and Mozilla Firefox.

All web browsers are free so it is important that you make sure you install the latest version. This will ensure you get the best experience whilst viewing the web. If you are using Internet Explorer 6, upgrade to version 7. Or even better, install Firefox. It’s fast, secure, reliable, and has the ability to add lots of useful plugins.

Read more

How to Avoid Unsolicited (Spam) Email

There are many ways you can avoid unsolicited email messages (spam), but here are some of the most effective ways.

When you create your e-mail address, ensure that it isn’t predictable. Having an email address such as webmaster@yourdomain.com can make it easier for spammers to send you these unsolicited email messages. Another way you could try and avoid spam is by never publicly submitting your email address online. If you post your email on your website, bulletin boards etc, spam bots can easily find your email, and you’ll instantly be added to a spam list.

Read more

Strategies for Email Marketing

While the main value of email marketing is to drive traffic to your web site, there are other important reasons that emails can be used in promoting your business. Here are some strategies to develop that will help your email marketing be even more successful.

Establish Brand Identification

Nothing is more fundamental to marketing than branding. Using emails to strengthen your brand is easy – and essential. This is achieved through appropriate use fonts and graphics. The vast majority of email users have the ability to receive HTML email – graphic email. And HTML email more than doubles the response rate of plain text email. Be consistent in your tone and always choose content that will matter to your customers. Read more